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Trusted by 100,000+ customers
Purple Whitening Strips
Purple Whitening Strips
4.76 (3,647 reviews)
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Why You'll Love It
Instantly brighter, balanced smile with color-correcting power.
Our innovative Purple Whitening Strips use advanced color-correcting technology to neutralize yellow tones, giving you a visibly whiter smile from the very first use.
💜 Instant color-correcting effect – purple pigments counteract yellow stains.
🧪 PAP+ & Peroxide whitening technology – science-backed formula gently whitens for lasting results.
💎 Enamel-safe & toxin-free – gentle on teeth, sensitivity-free, and safe for daily use.
🌱 Vegan & cruelty-free – clean ingredients, kind to you and the planet.
How To Use
Start by thoroughly drying your teeth.
Apply the long strip to your upper teeth, pressing firmly for a secure fit. Repeat with short strip on bottom teeth.
Leave strips on for 15-30 minutes to allow the dual-active formula to work.
Remove strips and brush in any remaining purple residue and rinse if needed.
Ingredients & Benefits
Advanced Purple-Peroxide Whitening Technology
Our cutting-edge formula combines Hydrogen Peroxide and PAP (Phthalimidoperoxycaproic Acid) — the gold-standard whitening duo — for instant brightening and long-term whitening results. The synergy between these clinically proven agents delivers deep stain oxidation without harsh abrasives or enamel damage.
How It Works:
Dual-Action Whitening: Hydrogen Peroxide breaks down surface stains, while PAP gently oxidizes deep discoloration — targeting both intrinsic and extrinsic stains for a radiant, even-toned smile.- Purple-Yellow Color Correction: The violet hue of the strips counteracts yellow tones through optical color balancing, instantly making teeth appear whiter by neutralizing warm discoloration on the enamel surface.
- Enamel-Safe Hydration: Glycerin and Deionized Water maintain optimal moisture and flexibility, reducing post-whitening dryness and irritation.
- Soothing & Fresh: Xylitol supports oral health, while Peppermint Oil refreshes breath for a clean, cooling finish.
- Stability & Comfort: Trisodium Citrate and Carboxyl Methyl Cellulose Sodium ensure even gel texture and gentle adhesion to teeth, enhancing comfort and performance.
Full Ingredient List:
Glycerin, Deionized Water, Carboxyl Methyl Cellulose Sodium, Xylitol, Trisodium Citrate, PAP (Phthalimidoperoxycaproic Acid), Hydrogen Peroxide, Red 33, Blue 1, Mentha Arvensis (Peppermint) Leaf Oil.
Please note: Ingredient lists may change or vary over time. Refer to the packaging for the most up-to-date list.
The Science Behind
The Magic 🧪
Just like purple shampoo brightens blonde hair, our strips use the power of color science to instantly neutralize yellow tones. Since purple is opposite yellow on the color wheel, it instantly balances discoloration for a visibly whiter smile.
Powered by PAP+ & Hydrogen Peroxide, the gold-standard duo in professional whitening, the formula also works below the surface for gentle, long-lasting results - no sensitivity, just a brighter, healthier glow.
A Smarter Way To Brighten Teeth 🧠
Our Instant Whitening Strips
Fast, visible whitening
Precise, mess-free application
Deep Purple Correction
Safe for daily use
Cheap Alternatives
Weak, uneven results
Messy gel leakage
Harsh peroxide irritation
Not for frequent use
Professional Whitening Treatments
Painfully expensive
Causes gum irritation
Damages enamel over time
Long, invasive clinic visits
Got Questions? We Have Answers! 💬
How do the Whitening Strips work?
Our Purple Whitening Strips use advanced color-correcting technology to instantly neutralize yellow tones — just like purple shampoo brightens blonde hair. The purple pigments balance discoloration on the surface for an immediate whitening effect, while PAP+ gently lifts deeper stains for long-term results. The result? A visibly brighter, whiter smile after just one use — safely and without sensitivity.
How quickly will this whiten my smile?
You’ll see a brighter, whiter smile instantly after the first use — thanks to the color-correcting purple pigments that neutralize yellow tones on contact. With continued use, the PAP+ formula works below the surface to enhance and maintain your whitening results over time.
Are the Whitening Strips safe for sensitive teeth?
Yes! Our strips are completely enamel-safe and sensitivity-free. The formula uses PAP+, a gentle, non-peroxide whitening ingredient that effectively removes stains without causing irritation or damage. You’ll get powerful whitening results — without the tingle or discomfort often caused by traditional whiteners.
Can I use the Whitening Strips if I have braces, veneers, or crowns?
Our Whitening Strips are safe to use on dental work like veneers, crowns, and bonding! If you have braces, we recommend waiting until they’re removed to ensure even whitening results.
How often should I use the Whitening Strips?
For best long-term results, use the strips 1–2 times a day — ideally once in the morning and once at night. Even a single 15-minute session delivers an instant brightening boost, while consistent use helps maintain a long-lasting, radiant smile.
Can I eat or drink right after using the strips?
For best results, avoid eating or drinking for 30 minutes after use for best results. We recommend using these strips after you brush your teeth at night for the most convenient whitening experience!
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4.76 (3,647 reviews)
Arielle T.
2024-08-04
Bought these strips on impulse after a Facebook ad. Was really skeptical but look at the picture! I'm really satisfied and I recommend it to everyone!
Emma Goldberg
2024-07-26
Honestly I already have pretty white teeth. I couldn’t find anything else to help get my teeth the shade I wanted them until I found this. Just after 2-3 uses I can already see a difference.
Vanessa S.
2024-07-25
I am very Happy with the results my teeth are whiter
Christine L.
2024-07-24
I absolutely love these strips! They work so well! I have very sensitive teeth, and these did not make my teeth hurt at all. They are so easy to use, and have brightened my smile by several shades. I highly recommend this product!
Sabina M.
2024-07-23
With such products, there is always a risk that the ad is better than the product itself. But in this case, it actually works. My teeth became a shade lighter instantly. Love the product, already recommended to colleagues and family!
Louise Frankl
2024-07-22
Oh my god, I love it! It works so well and your shade becomes lighter in just 15 minutes. I really recommend it and will probably make another purchase when the tube runs out.
Layla P.
2024-07-21
Loved them. Well done Scandinaviansmiles👏
Johanna Karlsson
2024-07-20
Good product, make sure to use it more than once is my tip for the best result.
Jack M.
2024-07-19
Skeptical at first, but it works! I drink a lot of coffee and want to maintain the white tint so I use it daily.
Georgia S.
2024-07-18
Fantastic product! It also does not make your teeth or gums sensitive!
Christopher
2024-07-15
Check the difference! The best teeth whitening product I have ever used in my life. Never thought you could get such a white shade!
Sara Miller
2024-07-09
10/10
David
2023-10-30
I used the tooth whitening product before the engagement photos, needed to find a quick solution and this product solved it!
Tyshawn Greenholt
2023-10-30
Good taste and even better results.
Emma Hessel
2023-10-30
My friends wondered what I was doing ;)
Hermina Brekke
2023-10-30
The best choice for a whiter future.
Pierce M.
2023-10-30
After using it, I was overwhelmed by the result!
Eva Anderson
2023-10-30
I've noticed a cautious change after a few uses. Not a miracle, but it works.
David Hussein
2023-10-30
It takes a bit of time, but I've noticed a gradual improvement. Nothing dramatic, but it works.
Felix
2023-10-30
The results are subtle, but it's a cost-effective way to maintain dental health.
Richard
2023-10-30
It works, but don't expect quick changes. Patience is required.
Ulrika fidoli
2023-10-29
Smells sooo good, saw results right after the first use. Will definitely be back :)
Tess
2023-10-29
Tried it for a week now, and it gets 8/10. I think it should give a slightly whiter shade, but at the same time, it costs 249 kr, which makes it a good product.
Hassan Tillman
2023-10-29
Amazing product that makes a difference immediately.
Bertolino
2023-10-28
Really good tooth whitening
Susan
2023-10-28
Highly recommend
Emmanuel Fredriksson
2023-10-28
It really works, shocked!
Bobby
2023-10-28
There were several different options online but this one is the one I liked the most, highly recommend!
Malin
2023-10-27
There were several different varieties online but this is the one I liked the most, highly recommend!
Mikaela Andersson
2023-10-27
Love it, it works well.
Kaitlyn Johansson
2023-10-27
Recommend to everyone who has a yellower tint on their teeth, my friend recommended it to me and I have been using it for about six months now.
Emily Olsson
2023-10-26
I was skeptical, but I bought it for my 17-year-old granddaughter, and she is really satisfied with it!
Mark Persson
2023-10-26
My teeth are already pretty good, but I noticed a noticeable difference.
David Sjöboda
2023-10-26
5/5
Carolina Gustafsson
2023-10-25
Love this product! Quick teeth whitening, immediate results, but it can be messy. 💁🏻♀️
David Petersson
2023-10-25
For best results with this product, let it sit for a minute before rinsing. If you follow the instructions, you will see immediate results without a doubt!
Daniel Hansson
2023-10-25
I love this product. It really works and does not make my teeth more sensitive.
Annika Jansson
2023-10-25
Love this product. It works! I was skeptical at first, but now I am very impressed. Will definitely buy again. A must try.
John Johnson
2023-10-24
This product really works! I love it. It tastes good, rinses well, and gives you noticeably whiter teeth, especially with continued use. Highly recommended!
Marianne Lindberg
2023-10-24
Works quite well as shown, may take more than once to get the whiteness you are looking for
Sandra Jacobson
2023-10-24
Buy! My daughter used it before school photography, and everyone praised her smile!
Hans Olofsson
2023-10-24
The product really works. Definitely made my teeth whiter. 👍🏻👍🏻👍🏻❤️
Jose Hernandez
2023-10-23
Works really well, will buy again.
Klara Fredriksson
2023-10-23
Whitened after just one use! This product works.
Tony
2023-10-23
Very good for teeth whitening!
Stefan Bode
2023-10-22
Love how my teeth immediately look whiter.
Collin Daniel
2023-10-22
It works!
Ingrid Mattson
2023-10-22
I had extremely yellow teeth (smoked for quite a while in my life). Not even joking, used it as soon as I got it home and my TEETH are noticeably whiter after just one use!
Alex Strand
2023-10-22
I was a smoker, and it affected the shade of my teeth a lot, but I tried this product, and it really works! At least for me, but I think it's worth a try if you're hesitant!
Edith Nikolausson
2023-10-22
I was a smoker, and it affected the shade of my teeth a lot, but I tried this product, and it really works! At least for me, but I think it's worth a try if you're hesitant!
